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Exam Code: 000-474
Exam Name: IBM (IBM Tealeaf Customer Experience Management V8.7, Business Analysis)
One year free update, No help, Full refund!
Total Q&A: 100 Questions and Answers
Last Update: 2014-01-18

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NO.1 An event modeler is tasked with creating a new hit attribute to capture the text displayed to
customers on the home page. The modeler is also asked to provide a report of the values generated.
The text value is displayed in a DIV tag on the home page called yCompanyDiv8?to provide a report
of the values generated. The text value is displayed in a DIV tag on the home page
called ?yCompanyDiv8? Which should the modeler use to configure the hit attribute?
A. Text Pattern
B. Step Pattern
C. Custom Tags
D. Start Tag/End Tag
Answer: D

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NO.2 How many Session Attributes can users define?
A. 24
B. 30
C. 64
D. Unlimited
Answer: C

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NO.3 A business analyst is working with a coupon code entry field, and wants to make an event that
fires when the value entered is not a valid coupon code. There are 3000 valid coupon codes.
How can this be accomplished?
A. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is
not empty.
2.Create a dimension text group list for Coupon Code Entry Value on the coupon code hit attribute.
3.Create a new event that fires when the Coupon Code Entry event does not fire on the relevant hit,
and apply the Coupon Code Entry Valuedimension.
B. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is
not empty
2.Create a dimension for Coupon Code Entry Value.
3.Create an event that fires when the Coupon Code Entry exists on the hit with a value of "invalid".
4.Add the Dimension Coupon Code Entry Value to the new event.
C. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is
not empty.
2.Create a dimension text group list for Coupon Code Entry Value.
3.Create a group with the valid entries listed named "valid'.
4.Create an event that fires when the Coupon Code Entry event fires, but the Coupon Code Entry
Value dimension value is not "valid'.
D. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is
not empty.
2.Create a dimension text group list for Coupon Code Entry Value.
3.Create a group with the valid entries listed named "valid'.
4.Apply that dimension to the Coupon Code event.

NO.4 A business analyst needs to create an event that fires only when a user types in "tea" into a
form when on page Z.
There are two events already configured which will be used for this new event. Event A tracks page
Z and Event B tracks the input of ea?configured which will be used for this new event. Event A tracks
page Z and Event B tracks the input of ?ea? In the Event Creation Wizard, what must be set as the
evaluator for the new event condition to fire correctly?
A. Any
B. All
C. Last Hit
D. Distance Between
Answer: B

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NO.5 Create a new event that fires when the Coupon Code event exists on hit, but the Coupon Code
Entry Value dimension value is "valid'.
Answer: C

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5. A business analyst has been assigned to evaluate the behavior of customers making multiple
attempts in a new registration process. Which event should be created?
A. An event that tracks abandonment from the first step.
B. An event that tracks failure at the registration submission.
C. An event that captures the distance between the start and completion in hits.
D. An event that fires when the required steps are present but not in the correct sequence.
Answer: C

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NO.6 An event modeler has created a new event that fires at the end of a session. Which would NOT
receive a value?
A. A hit attribute
B. A session attribute
C. A distance event
D. A sequence event
Answer: A

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NO.7 An analyst in a retail organization is asked to provide a weekly report indicating the average
number of payment errors per session. To accomplish this, the analyst created an event counting
the number of payment errors per session. The event will be used as the value for the event used in
the report. The two events are Events A and B:
- Event A counts the number of payments errors per session.
- Event B will be created by the analyst to be used in a report. When should Event B fire?
A. Every Hit
B. After Every Hit
C. End of Session
D. After Every Step
Answer: C

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NO.8 An event modeler is tasked with creating a report that shows the percent of sessions with
failed searches. The event modeler creates a new event to record failed searches. What should be
chosen to track this event?
A. Every Hit
B. First per Session
C. Every Occurrence
D. First Hit of Session
Answer: B

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NO.9 An event modeler is tasked with creating an event that records the Referrer of each session to
identify where visitors to the site are coming from. When should this event be evaluated?
A. Every Step
B. End of Session
C. After Every Step
D. First Hit of Session
Answer: D

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NO.10 The marketing department asks the business analyst to track the number of customers who
continue through the checkout flowthree pages sequentially. The analyst already has an event
configured to fire for each of three respective pages. Which of the following would the analyst use?
A. A sequence event with the condition set as events A and C firing in order.
B. A sequence event with the condition set as events A, B and C firing in order.
C. A distance event with evaluator set as "Distance between events is between the following
number of seconds".
D. A sequence event with the evaluator set as "Distance between events is between the following
number of seconds".
Answer: B

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